Around the world, people yearn for significant change rather than a return to a “pre-COVID normal”

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New survey by Ipsos reveals that people prefer change rather than returning to how things were before the pandemic.

The survey of more than 21,000 adults from 27 countries finds that 72% would prefer their life to change significantly rather than go back to how it was before the COVID-19 crisis started. Further, 86% would prefer to see the world change significantly – and become more sustainable and equitable – rather than revert to the status quo ante.

Nearly nine in ten want the world to change instead of returning to how it was

Globally, 86% of all adults surveyed agree that, “I want the world to change significantly and become more sustainable and equitable rather than returning to how it was before the COVID-19”. More precisely, 46% strongly agree and 41% somewhat agree with that proposition, while 14% disagree (10% somewhat and 4% strongly).  

In each of the 27 countries surveyed, those who share this view outnumber those who don’t by a substantial margin – more than 50 percentage points in every country except South Korea.

Russia and Colombia top the list of countries where the desire for change is most prevalent, at 94% each. They are followed by Peru (93%) Mexico (93%) Chile (93%) Malaysia (92%), South Africa (91%) Argentina (90%), and Saudi Arabia (89%).

Countries where the preference to return to the way things were before the pandemic is strongest include: South Korea (where 27% strongly or somewhat disagree that they would like to see the status quo changed), Germany (22%), the Netherlands (21%), the United States (21%), and Japan (18%).

Across all 28 countries, 72% want their lives to change significantly rather than return to what they were like before the COVID-19 crisis (30% strongly and 41% somewhat) while the other 29% disagree (21% strongly and 8% somewhat).

More than four in five adults throughout Latin America and in South Africa, Saudi Arabia, Malaysia, Russia, and India express a desire for significant change in their personal lives after the pandemic.

Read full article here: Ipsos, Around The World, People Yearn For Significant Change Rather Than A Return To A “Pre-COVID Normal”


    Vithoria Escobar

    Masters educated Public Relations and Marketing professional, with seven years international experience planning and managing strategic communications. Results-driven, with substantial knowledge across multiple industries and markets, including Digital, Technology, Corporate and Public Affairs. Available for both permanent and temporary roles in Digital Marketing, Social Media, Content Creation & Public Relations.

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