One in four Irish people purchased online services for the first time during the pandemic according to PayPal study

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New PayPal study shared by Irish Tech News reveals that 1 in 4 Irish people used online services for the first time since Covid-19 pandemic started

A new study from PayPal reveals that one in four Irish consumers used or bought online services for the first time during the pandemic. Furthermore, some 76% bought products online during this period.

The study, conducted by Ipsos and involving 2,000 consumers in Ireland, found that a third (33%) of people plan to buy more products or services online going forward, compared to before COVID-19. Over half (51%) said they can buy everything online without any issues.

In terms of the most popular services purchased by Irish consumers, call/video call services took the top spot, followed by video-on-demand subscriptions and music subscriptions. The most popular online product purchased during lockdown was clothing/shoes/accessories.

Some 86% of Irish consumers found benefits to buying online during the COVID-19 crisis. Home delivery availability was cited as the biggest advantage with almost two thirds (64%) of respondents selecting it. More than half (59%) cited no queues as a main benefit.

Access to shops and products from home and online being the only option to get the desired products were also among the top benefits, each being cited by 39% of people. Meanwhile, 21% of respondents said payment security was a main advantage.

Moreover, the survey found that  59% of Irish consumers purchased something from abroad since the start of the COVID-19 pandemic.

Full article available here: Irish Tech News, One In Four Irish People Purchased Online Services For The First Time During The Pandemic According To PayPal Study

Vithoria Escobar

Masters educated Public Relations and Marketing professional, with seven years international experience planning and managing strategic communications. Results-driven, with substantial knowledge across multiple industries and markets, including Digital, Technology, Corporate and Public Affairs. Available for both permanent and temporary roles in Digital Marketing, Social Media, Content Creation & Public Relations.

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