Fundamentals of Digital Marketing – Google
Free with certification. From the first few steps to creating your online presence, to understanding search techniques and social media, and making content work for you – these 26 modules from Google provide an all-round introduction to doing business online
If you offer digital gift cards or food ordering options, you can share them on Facebook and Instagram so people can take action when they come to learn about your business.
Joseph Pine: What consumers want
Customers want to feel what they buy is authentic, but “Mass Customization” author Joseph Pine says selling authenticity is tough because, well, there’s no such thing. He talks about a few experiences that may be artificial but make millions anyway
The four-letter code to selling anything | Derek Thompson