Sales & Marketing

Connect with your ideal client

Online Self Paced Learning

Digital Marketing – Hubspot Academy

Free with certification.  Social Media Marketing, Inbound Marketing, Content Marketing, Email Marketing – Hubspot has the tools to get you started on your Digital Marketing journey

Fundamentals of Digital Marketing – Google

Free with certification.  From the first few steps to creating your online presence, to understanding search techniques and social media, and making content work for you – these 26 modules from Google provide an all-round introduction to doing business online

 

SEO & Social Media Marketing Strategy

Learn creative SEO strategies like voice SEO for 2020., along with social media marketing strategies to grow your business and brand yourself and your business as an authority online

Micro-Learning

Share Widely!

If you offer digital gift cards or food ordering options, you can share them on Facebook and Instagram so people can take action when they come to learn about your business.

Joseph Pine: What consumers want

Customers want to feel what they buy is authentic, but “Mass Customization” author Joseph Pine says selling authenticity is tough because, well, there’s no such thing. He talks about a few experiences that may be artificial but make millions anyway

 

The four-letter code to selling anything | Derek Thompson

Why do we like what we like?  He said humans are torn between two opposing forces: neophilia, a love of new things; and neophobia; a fear of anything that’s too new. Hits, he said, live at the perfect intersection of novelty and familiarity. 
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