16 Aug Why SEO Is Even More Important For SMEs During Coronavirus
With the Covid-19 situation affecting most businesses’ strategies, search engine optimization (SEO) is vital to create visibility online. See below some of the reasons why is important, especially to SMEs.
The combination of fear and regulation in response to COVID-19 has driven a huge amount of commercial activity out of the real world and into the online realm. Businesses that haven’t yet adjusted their online presence to reflect this may be at serious risk.
In normal times, businesses gradually increase their online footprint over time: producing videos, writing blog posts, being active on social media, and getting mentioned / linked / quoted in online industry publications.
But in times of disruption, like the COVID-19 pandemic, businesses need to move more of their marketing and sales activities (conference presentations, customer meetings, trade show participation) online.
And to make those efforts successful, it’s crucial to maximize the company’s online visibility through search engine optimization (SEO). Here’s why SEO marketing is vital for your business, particularly during the novel coronavirus pandemic.
Done properly, SEO helps your site rank for a larger number of keyword phrases and to rank higher in search for specific high-value terms.
While Google uses more than 200 factors to determine the rank of any page, using relevant keywords in your website copy, making your content compatible across devices, and creating content that is easy to read and understand are some of the factors that help ensure increased traffic.
In crisis times, when people are doing more of their searching and buying online and less time at the mall or travelling, online visibility is even more crucial. 61% of businesses say improving SEO is their top priority when it comes to gaining presence in the market. Among the reasons SEO is important for SMEs during coronavirus are:
Increased Online Shopping
More people are staying indoors and choosing to shop online. You can minimize lost sales and business opportunities by making your services and products easy to find and buy online.
As your brand moves activity and operations online, SEO can extensively help in gaining higher visibility and growing organic search traffic. Optimizing your online content can provide a big boost to marketing performance.