26 Jul The Best Of Social Media: Pros And Cons Of Each Platform
The key to getting the most out of your business’s social media presence lies in adopting the right platforms. Each platform has its unique advantages and disadvantages. In this article, we’ll look at the five best social media platforms for businesses and how each one can benefit your brand.
Facebook has been the biggest social media platform in the world for years. Currently, it has well over two billion active users. Many social media users have Facebook accounts, which makes it a top platform for businesses.
Due to its extensive appeal and reach, Facebook allows you to turn your client base into a community. You can create a Facebook page for your business and post appealing behind-the-scenes images of your company. You can also inform your followers of new deals on your products and services.
Another advantage of Facebook is that it’s remarkably easy to create an account and a business page. Once you’ve done that, start uploading photos and reaching out to other Facebook users to gain followers. I recommend that 99% of your Facebook posts be centered around your business. Posts, videos, photos and contests work well on this platform. You can also use Facebook to cross-promote fresh content on your website, thus boosting your traffic.
However, Facebook does have its drawbacks. First, the platform demands interaction with followers, so you need to have a team in place to engage potential clients. Moreover, I’ve found that Facebook is best suited for smartphones, and this can have an adverse effect on your business’s Facebook page.
With 330 million monthly active users, Twitter is another attractive social media platform for both small and large businesses. The network provides its users with new content and information from all over the internet. There’s hardly a brand in the world today without a Twitter account to keep its customers updated.
One of the biggest benefits of Twitter is that while its audience isn’t as broad as that of Facebook, the platform is among the most accessible. Twitter allows you to be concise, informative and engaging in just one tweet. As people retweet what you’ve written, you appeal to a broader audience.
Perhaps the biggest drawback of Twitter is that it limits you to 280 characters per message. That means you don’t have a lot of room to get your entire message to your followers if you wanted to post something longer. Moreover, everything gets posted on the timeline chronologically, and that makes it easy for people to miss your message.
Instagram may be a relatively young social network, but its growth has been exponential. Today, the network has over 1 billion monthly active users, most of whom are 34-years-old or younger. Thus, Instagram is the best social media platform for brands targeting young, hip demographics. Instagram usage also skews toward urban areas, so if your company focuses on digital tech and fashion, this platform is ideal.
Short videos and photos containing short text do very well on the platform. Instagram also integrates with your Twitter and Facebook accounts, meaning you can use the same content across multiple networks.
One of the drawbacks of Instagram is that you need to have decent photographing skills to excel. Also, Instagram doesn’t allow much space for you to describe your photos outside of photo captions.
Of all the social media platforms, LinkedIn is by far the best when it comes to professional contacts and netoworking. The platform has a thriving community of approximately 610 million self-reported users, made up of employees and business owners across industries. Users connect on a professional level, which makes this platform more formal than other social networks.
As you might expect, LinkedIn users generally respond better to B2B content as opposed to B2C posts. In other words, I’ve found that a company that seeks businesses as clients will typically do better on LinkedIn than a company that markets directly to consumers.
Most influencers and decision-makers of the business world are on LinkedIn, and if you can effectively get your message to them, your chances of getting a sale and gaining recognition are higher.
A minor drawback of LinkedIn is that it has fewer users than the other platforms discussed above. Therefore, your reach may not go as far as it would have on Facebook or Instagram, for instance. Also, there’s less interaction on LinkedIn compared to other platforms.
With approximately 2 billion monthly users, YouTube is the second-largest search engine after Google. Music and comedy do particularly well on this platform, although that doesn’t mean business owners can’t use the platform to promote their brands.
So, how do you make the most of YouTube when trying to reach your audience? Well, you have a variety of options. You can make instructional videos, product reviews and similar kinds of content for your target market.
The best part of using YouTube is that your videos also show up in Google search results, boosting your visibility. You can also cross-promote content on different social media platforms.
Perhaps the biggest drawback of using YouTube is that your videos need to be high quality, entertaining and informative to gain traction. That means allocating a budget toward YouTube content creation.
Choosing The Best Social Media Platform For Your Business
The social media platform you choose for your business can play a significant role in the success of your social media marketing strategy. The thing to keep in mind is that there are pros and cons for every platform out there. Go for the platform with strengths that can benefit your company for years to come.